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Social Media Marketing
Here you find documents and graphics related to digital marketing strategies and campaigns that Sam has created in the past.
Large Business Social Media Strategy
For the completion of Brainstation's Social Media Marketing Certificate, I co-created a comprehensive Social Media Strategy for paid and organic campaigns.
Downloads:
Disclaimer: For this hypothetical project we chose the brand SkipTheDishes as the representation of a real-world business, we were not hired or asked to do this project. This was done for educational purposes only and is not intended to infringe on the copyright of SkipTheDishes and their assets.
Book Launch Content Creation
For the launch of a children's book I created daily countdown videos using background illustrations from the book itself.
The videos were delivered in 1080x1350 format and used on the author's Instagram, Facebook, LinkedIn, and X/Twitter accounts.
Additionally, I created a content calendar in Google Sheets to schedule content for the author, who posts on her socials herself.
Content Calendar Excerpt: Google Sheets | Microsoft Excel
The author and I continue to work together to market the book on social media through different tactics. More examples will be released over time.
Style Sheet for Branding
Some Logo and Style examples for two personal brands I created. One provides short video editing tutorials on YouTube, the other is for the purpose of gaming videos on YouTube and TikTok, as well as live streaming on Twitch.
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